Grupo Gallegos - USA
Unforgettable
This project went live during Alzheimer's awareness month in 2014. It consisted of a website that allowed anyone to help the Alzheimer's Association by donating–not money but photos.
By signing up on Unforgettable.com, anyone could upload their own personal photos, donating them to a special image bank. When any of these images were used, the proceeds went directly to the Alzheimer's Association California Chapter.
By signing up on Unforgettable.com, anyone could upload their own personal photos, donating them to a special image bank. When any of these images were used, the proceeds went directly to the Alzheimer's Association California Chapter.
FireAdvertainment/ FCB - Argentina
Crítica
FireAdvertainment/ FCB - Argentina
Crítica
Nurun/Publicis - Mexico
Old Spice
The Old Spice Party is a campaign for Mexico and the Latin American region, in which users make incredible things happen simply by pressing a key. Each key launches a new video with surreal situations in which the party derives: werewolves, grandmothers with laser swords, a pizza with the songs of the moment, vampires, zombies, and unpredictable situations happen when Old Spice invites consumers to be surprised, making incredible things happen. Each of the 27 experiences reflects the essence of the product, reaching the target audience directly and making relevant the message that they have been responsible for broadcasting for a couple of years: “When you use Old Spice incredible things happen.”
Trailer Social Media
Mcgarrybowen/ Dentsu - Mexico
Audi
Advertising campaign to promote miniature cars sold at dealerships.
Copy: Engine with 230 ponypower. Audi miniatures
Copy: 18 milimeters rims. Audi miniatures
Copy: From 0 to 100 cm in 3,6 sec. Audi miniatures
Tekne - Mexico
PopCon
Popcon is Mexico's largest pop culture and entertainment festival. A commercial was made to bring together film, television, sports, video games, music, cosplay, anime, and manga in one place.
Banco Ciudad - Argentina
Banco Ciudad
Commercial created for Banco Ciudad from Argentina in honor of the World Cup, celebrating people's passion for the sport.
Grupo Gallegos - USA
Comcast campaign “Don´t be a Dishhead” to emphasize the advantages of its service vs. satellite TV to the Latino market in Los Angeles
Comcast
HOW:
We will use the demonstration smartphones in Samsung and Apple flagship stores to show people that Huawei has the best smartphones.
We will create a website to highlight the features of Huawei devices. Each feature will have a specific graphic and QR code to make tracking simpler.
We will infiltrate people into the competitors' flagship stores so they can scan, using the cameras of the smartphones on display, the codes that will load the Huawei website. The code to be scanned will depend on the Huawei feature to be highlighted for each device, for example, the Triple Leica Camera or the longer-lasting battery.
This way, potential customers who approach the devices looking for the best camera in a smartphone will know, as soon as they unlock the device, that Huawei is superior.
UNDERCOVER PHONE
INSIGHT:
Huawei has the best high-end smartphones, but people don't know it.
IDEA:
Make people see the superiority of Huawei devices at the place where they make the final purchasing decision: the point of sale.
Mcgarrybowen/ Dentsu - Mexico
Huawei
TalkAbout - Mexico
La Mansión
La Mansión is a high-end restaurant in Mexico City that wanted to launch its delivery service and needed a campaign to communicate this, but at the same time wanted to stand out from the rest because it is a 5-star restaurant.
A new concept and logo was created especially for this requirement. The word was inverted, creating a play on words: in Spanish, “deli” means delicious, and “very” is already understood in English. Therefore, ‘Delivery’ was renamed “VeryDeli” or “very tasty” to name its exclusive food delivery service.
Copy: “Say it however you want, enjoy it like you're at La Mansión.”
Mcgarrybowen/ Dentsu - Mexico
Grupo Bimbo is the world's largest bakery company. It operates in 35 countries in the Americas, Europe, Asia, and Africa, with more than 100 recognized brands.
Pastelerías El Globo is an iconic Mexican pastry chain, founded in 1884, which was acquired by Grupo Bimbo in 2005. It has more than 180 points of sale in Mexico.
Pastelerías El Globo needed to modernize its social media and attract younger followers, as it was perceived as an old brand aimed at an older target audience. In just one year, as creative director, I managed to increase the brand's engagement with its audience by 66%, making it the second most influential brand globally within the entire group and the number one brand within Grupo Bimbo in terms of reach, going from 64.5 million to 206 million.
El Globo-Bimbo
Bimbo Group Global Business Forum
Nurun/ Publicis - Mexico
Mothers are always concerned about their baby's health, but there are things that are not visible to the naked eye, such as nutrition and what happens inside their little bodies.
We used the concept "Good Care Optipro
Takes care of everything, even what you can't see," to create an interactive video for social media, playing with this duality in which the angle of view could be switched between mother and baby to raise awareness that the mother's gaze is important, but what was happening with the baby was just as important. Mothers don't have to worry about the internal processes that occur with their children's nutrition, because Good Care is there for them.
Nestlè - Good Care
Copy:
Watching them grow every day is unique.
But there are things you can't see.
Good Care Optipro
Takes care of everything, even what you can't see.
Oyster Group - Argentina
Graphic pieces for “Te Mataré Ramírez,” an aphrodisiac restaurant
Te Mataré Ramírez
Publicis - Switzerland
Pitch idea/ concept
